Wednesday, June 28, 2017

Ashley Madison customers revealed: Ron Ten Berge, former EBSCO executive who now is with Frontenac Private Equity of Chicago, appears at affairs site

Ron and Leigh Ten Berge
A former high-level executive at EBSCO Industries, and a member of one of the most prestigious country clubs in the Birmingham area, appears as a paying customer at the Ashley Madison extramarital-affairs Web site, according to publicly available documents.

Ron Ten Berge was named president and general manager of PRADCO Outdoor Brands, a wholly owned subsidiary of EBSCO, in January 2013. According to an industry-magazine report in December 2014, Ten Berge had stepped down. From Fishing Tackle Retailer:

President and General Manager of PRADCO Outdoor Brands, Ron Ten Berge, is out effective December 15. Ten Berge joined the company in October 2012 after five years at Yakima and four with Pure Fishing. The official release from ESBSCO, PRADCO’s parent company, is mum on the details of the breakup. Tim Collins, the freshly-coined CEO of EBSCO, who assumed his role in July, illuminated only that PRADCO has seen quality control issues under Ten Berge’s leadership.

Ten Berge has landed as CEO1st Executive Partner at Frontenac Private Equity, of Chicago. Ten Berge apparently still lives in Birmingham, and his personal bottom line seems to be fine. He and his family are members of Greystone Country Club. On his LinkedIn page, Ten Berge describes his alliance with Frontenac:

Frontenac and I have partnered together to jointly pursue new investment opportunities in the consumer enthusiast markets, including outdoor and auto enthusiasts. We aim to create a solution that provides liquidity for selling shareholders, plus growth capital, operational resources, and executive support required to achieve the company’s vision. Our complementary operating and financial skills make us differentiated partners. . . .

Categories include, but are not limited to:
➢ Fishing ➢ Cycling
➢ Trail Sports ➢ Camping
➢ Hunting ➢ Camping
➢ Water Sports ➢ Snow Sports
➢ Wildlife Viewing ➢ Auto Accessories

Ten Berge provides insight about Frontenanc's "CEO-centric approach":

Frontenac is a leading private equity firm, based in Chicago. The firm focuses on investing in lower middle market buyout transactions in the food, industrial, and services industries. Frontenac works in partnership with proven operating leaders, through our executive-centric approach called CEO1ST, to identify, acquire, and build market leading companies through transformational acquisitions and operational excellence. The firm has built a leading franchise working with over 225 owners of mid-sized businesses, almost always families or founders, as they address complex transition issues of liquidity, management enhancement, and growth planning.

Ten Berge has a wealth of experience in a diversified industry that tends to produce plenty of revenue (Note: I grew up and live in Springfield, Missouri, home to Bass Pro Shops, so I have a better-than-average idea of how robust these companies can be.) From Ten Berge's LinkedIn profile:

I am an inspirational Executive Management Professional with career experience at leading consumer and sporting goods organizations including Kraft Foods, Frito-Lay, Wrigley, and PRADCO Outdoor Brands. I offer exceptional knowledge of marketing and the ability to align all functional business units surrounding business goals. By establishing effective strategies to guide businesses, I have delivered unprecedented growth levels, attaining record-setting results in key performance metrics throughout career.

Sounds like a smart guy. So, why wasn't he smart enough to steer clear of a sleazy outfit like Ashley Madison? That's not clear, but Ten Berge appears to have an enviable family life. His Facebook page is filled with family photos, including two children (Kyle and Megan Ten Berge, a University of Alabama nursing graduate; Kyle is a medic in the U.S. Army), as is the Facebook page for his wife, Leigh Ten Berge (who runs the Great Clips hair salon in Vestavia Hills).

The Ten Berge family
Ron Ten Berge has been a major player in his industry. From the Fishing Tackle Retailer article about his dismissal at EBSCO:

The litany of brands that Ten Berge oversaw is mind-boggling. It reads like a who’s who of lure manufacturers in not only fishing, but hunting as well:

In fishing, REBEL, Booyah, YUM!, Lindy, Bandit, Bomber, Bomber Saltwater, Arbogast, Cotton Cordell, Creek Chub, Lazy Ike, Little Joe, Silver Thread, Thill, Smithwick and XCalibur. Add hunting brands Moultrie, Summit, Knight and Hale and Code Blue to that list and you not only begin to understand the depth of that task, but the powerful impact the position holds within our retail industry.

We sought comment from Ron Ten Berge for this post, but he has not responded to our queries.


Article with links to 1-20 in Ashley Madison series

(21) Craig Oliver, attorney, Springfield, MO (1/24/17)

(22) Craig Lowell, attorney, Wiggins Childs, Birmingham (1/26/17)

(23) Thomas Mancuso, tax attorney, Montgomery, AL (2/16/17)

(24) Nicholas Arciniegas, attorney, Washington, D.C. (2/21/17)

(25) Griffin McGahey, vice president, High Cotton USA, Birmingham (3/16/17)

(26) Matthew Couch, attorney, Cabaniss Johnson, Birmingham (3/23/17)

(27) Dr. Keron Vickers, chiropractor, Birmingham (4/4/17)

(28) D. Paterson Cope, president, wealth management, Birmingham (4/20/17)

(29) Shawn Baker, developer, Blackwater Resources, Birmingham (4/24/17)

(30) David Deusner, attorney/forensics, Control Risks, Birmingham/Washington, D.C. (4/26/17)

(31) David J. Harrison, attorney, Geneva, AL (6/8/17)

(32) Michael Mullis, managing partner, Kelley and Mullis, Birmingham (4/12/17)

(33) David Healy, attorney, Ozark, MO (6/15/17)

(34) Tom Layfield, executive director of ALRBA, Montgonery, AL (6/19/17)

(35) Thomas T. Lamberth Jr., mortgage banker, BBVA Compass, Birmingham (6/20/17)


Anonymous said...

Been wondering when the Ashley Madison story would land on EBSCO. Lots of trollers at that company, and others in 280 corridor.

Anonymous said...

This guy is a marketing expert, and he fell for the Ashley Madison con game? Geez, maybe he's not such an expert after all.

Anonymous said...

Ashley Madison whiners arriving in 3 . . . 2 . . . 1

Anonymous said...

Let's not be too hard on Mr. Ten Berge. Ashley Madison uses the two greatest marketing tools ever invented. They are called boobies, and many a dude has fallen for booby-based marketing schemes. Mr. Ten Berge won't be the last.

Anonymous said...

If he's a member of Greystone, the loss of EBSCO job must not be hurting too bad.

legalschnauzer said...

Memo to @1:56 --

Thanks for confirming that my reporting is accurate, not that I needed any assistance from you. BTW, is there anybody you've found on Ashley Madison who had an account for more than 10 minutes, or maybe an hour? It's comical how you come up with the same excuse for every single customer I write about. Your credibility is sub-zero, but it's a hoot to see you keep up with the one-trick pony approach. Pathetic.

legalschnauzer said...

Memo to @2:21 --

Mr. One-Trick Pony is at it again. You haven't shared a single piece of evidence that comes close to convincing me that anything you say is true. The most important evidence, of course, is your identity, which you aren't about to share. I have no interest in what you say because I don't know who you are, and I don't care who you are. You have no credibility -- none. You have an agenda, and you are desperate to make it look like AM hasn't screwed over its customers so bad. Not gonna work here, bub. That should be obvious by now.

Anonymous said...

What is a troller?

Anonymous said...

A troller is a married dude who trolls for sex "outside the marital bed." According to my friends, there is a lot of this going on at businesses in the 280 corridor. My understanding is a lot of these guys go after married women. They seem to like the idea of stealing something that isn't theirs.